Marketing Foundations
Simple Ways to Grow Your Audience
Classes one and two covers brand kits, your audience & messaging, simple growth tactics, and campaign basics.
Marketing Strategy
Building A Plan
In these two strategy classes, we’ll take a close look at your products and services, review where your marketing is connecting with customers (and where it’s not). Together, we’ll map out simple, actionable steps to test new areas of the market without overwhelming your budget or schedule.
Marketing Campaigns
Turn Your Plan Into Action
Now that we've covered our foundation and strategy, we'll spend two classes focusing on the basics of planning and running a promotion. We’ll set clear goals and measure results.
Marketing Tools
Core Systems That Keep You Organized and Ready
In the final two classes, we'll break down the core systems every business needs to stay organized. We'll cover file storage, project management, websites, email, social media, and customer data management. We’ll talk about how these tools work together so you can keep track of customers and make your marketing more manageable.
