Rooted in local. Built on experience.

Our mission is to make marketing plans and processes easier for small businesses and lean organizations. By focusing on processes, tools, goals, timing, and resources, we create practical marketing plans that engage the community.

Mission

Vision

Core Values

Differentiator

We focus on independent shops, vendors, and creatives that are ready for a marketing plan. Starting with strong brand guidelines, we create content that increases community awareness through print, digital, and collaborative promotions.

Our mission is to make marketing easier for small businesses by turning existing resources into actionable plans that build a marketing calendar aligned with their operations and audience. By offering self-paced classes, we create easily accessible plans for all clients.

Create unique offerings that help our communities and businesses thrive on local dollars. By finding common ground, we help businesses meet consumer needs in ways that reduce reliance on big-box retailers and keep dollars local.

Accessibility – Knowledge and resources should be within reach, not a luxury.

Community First – We leverage small business resources when we can to keep value and creativity rooted in our neighborhoods.

Long-Term Thinking - Small steps lead us to future goals.

Growth through our ethos.

Built from the inside out.

A bit about the instructor

Built on a clear understanding of the day-to-day decisions small business owners face, these courses aren't theoretical; they're grounded in real experience.

15+ years of experience across wholesale manufacturing, business technology, nonprofit work, and retail, with a focus on sales, marketing, and leadership.

Bachelor's degree in Professional Leadership Studies and International Studies.

HubSpot-certified in nine marketing disciplines, including sales, email marketing, reporting, social media, and more.

Recognized partner of Heart on Main Street — an organization serving independent retailers and Main Street businesses.

Bethany

BS, Professional Leadership Studies

We believe the best marketing happens when operations and sales work together. That’s why our partnerships go beyond logos and paid ads. We look for businesses who are ready to grow through collaboration.

Partnerships

© 2026 SYNCHROOTS. All Rights Reserved.